When a Western charity makes a big donation to a needy country, they can produce a little video clip showing the hungry children who will be fed, or families that will be vaccinated, or water pumps and drip irrigation that will be installed using the money. It just makes sense to show people the kind of good that is being done with the money on behalf of those in need.
The formula is pretty simple: identify the need, show how the donation will meet that need.
So how do Iran and Hamas advertise the value of Iran's recent $50 million donation
to the Palestinians' Hamas-led government?
Iranian women look at models of Palestinian hand made missiles 'Ghassam' during their visit to an exhibition of Hamas in Tehran, Iran April 16, 2006. REUTERS/Morteza Nikoubazl
Worth every penny, I'm sure.